Work with me
I maintain a full-time role typically but take on select consulting clients
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I work with select businesses either in an advising or consulting basis.
GO-TO-MARKET STRATEGY
- Market Identification and/or Sizing | Buying Process (PLG, Enterprise, Transactional), Market Research, Integrated Campaigns, Value Propositions, Competitive Differentiation
HIGH-PERFORMING TEAMS
- Team Organization/Functions | Creating a High-Performing Culture | Improving Production Efficiency | In-house vs. Outsourced
DEMAND GENERATION ENGINES
- Marketing Technology Stack | SDR and Sales Processes | Call-To-Action Development | Lead Capture & Qualification | Marketing & Sales Funnels | Team Training and Sales Enablement | Reporting
PRODUCT MARKETING
Product Marketing is vital to a successful software company and critical to strong demand generation. Some product marketing deliverables are:
- Product Launches
- Buyer & Buying Team Personas
- ROI Study & Report
- Win/Loss Calls
MARKETING PROGRAMS MIX
Marketing Programs are the essential fuel for the demand generation engine. Amanda helps you optimize these programs in order to maximize demand generation for the least spend.
- Website
- Public Relations
- Email Marketing
- Events
- Webinars
- Social Media
- SEO/SEM
ANALYTICS/MARKETING/ REV OPS
Efficient operations are more than analytics - KPIs and measurement against them are crucial. Creating one source of truth is best. Keep it simple and measure what really matters.
- KPI & Goal Development
- Executive Dashboards
- Budget
- Metrics Optimization
- CPL, CAC: LTV
BRAND AND CAMPAIGNS
Earning a spot in the mind of your prospect is essential for awareness. Positioning your brand from a place of strength is crucial to a robust go-to-market.
- Brand Messaging Standards
- Competitive Differentiation
- Positioning Statements
- Strategic Campaign Development